The Beautiful Ideas Company

The Beautiful Ideas Co. CIC (BICo) is a collective of local entrepreneurs and leaders in North Liverpool, born out of the Beautiful North, a regeneration project that changed attitudes and perceptions of, and in, North Liverpool. Their work helps to develop economically self-sustaining ideas and projects, facilitate and support community and social innovation projects and bring together ideas and collaborators to do amazing new things.

We were approached by BICo in summer 2015 to help them create a new 12 week accelerator from scratch, The Beautiful Ideas LaunchPad, a platform for social innovation in North Liverpool. This was the third such accelerator of its type in the country, following London and Birmingham HUB LaunchPads.

The LaunchPad was designed to be accessible, innovative and inspirational, targeting six key growth opportunities in North Liverpool, supporting projects and sustainable business ideas in these areas, with investment opportunities. We combined stories of North Liverpool’s history of social projects and innovation with inspiring ideas around the world to create a content and marketing strategy which was both accessible and inspiring.

At launch, the LaunchPad had received over 70 applications for the programme, the most any accelerator of its type in the UK, gaining international attention and recognition. The first LaunchPad cohort began work in March 2016.

What we did:

Brand
Website
Website copy
Social Media
Blogging
Newsletter Design and Campaign Management
Print Design
PR
Event Management
Marketing Strategy

In spring 2017 the Beautiful Ideas Co. added a new string to its bow, and asked Wordscapes to help bring it to life. The Wirral Festival of Beautiful Ideas was a week long series of events which aimed to invest money in local intitatives that could make Birkenhead and Woodside a better place to live and work. Focusing on four key strands: #WirralMakes, #WirralPlays, #WirralEats, WirralSpaces, Wordscapes worked with the Beautiful Ideas Co. on the following:

Brand
Website
Website copy
Social media
Print design and production
Event management
PR
Marketing