The Leather Satchel Co. (LSCo.) is the oldest surviving satchel maker in the UK, celebrating it’s 50th anniversary in 2016. As part of its birthday celebrations, the LSCo. planned to launch a Kickstarter crowdfunding campaign to fund a cutting-edge customisation tool that allowed customers to design their own unique satchels.
We were approached by the LSCo. to plan and manage its crowdfunding campaign to raise £40,000 for the innovative customisation tool.
Wordscapes managed the crowdfunding campaign from initiation through to completion, creating the short crowdfunding film and writing the story of the company’s history in a compelling and honest way. We created an in depth campaign timeline and plenty of social assets, which were used throughout the campaign to build up momentum.
The LSCo. smashed through its initial target of £40,000 by week three and eventually raised over £55,000 for their online customisation tool.